Bloggin With Paige

 Hello, and welcome back to my blog. Today I will be discussing what I learned from chapters 9 and 10 in "Social Media for Strategic Communication".  Chapter 9 focused on understanding how to make perfect content and the differences between content creation and content curation. There are several reasons to create content on social media. 1. To have strong brand awareness  2. To gain respect and reputation in the industry as a trusted resource 3. Ties into the search engine optimization capabilities  4. Provides assets to a social media campaign  Alignment of your content is one of the most important goals to create awesome content. In order to create great content, it must be relevant, personal, evergreen, engaging, and targeted to a specific audience. In order to create an alignment in your content, you should conduct a content audit to assess assets and focus on the content strategy.  Another interesting fact about chapter 9 was how to come up with a big idea. In order to

 Hello, and welcome back to my blog. Today I would like to talk about one of the greatest memories that I have made at ONU.  When I think back to my favorite memories, one that always pops up is when I was taking my Multicultural Psychology course. It is safe to say that the course changed my life. I was a junior (so last year) and I knew nothing about other cultures except for what I had learned with my friends and the movies and documentaries I would watch. I did a lot of research on white privilege and racism but never like I did in that class. I say life-changing because it opened my eyes to a world that I didn't want to exist. I did not know everything about racism or the many different types. I didn't know the first thing about cultural appropriation or culture in general. I had to admit to myself that some of my actions were racist. Some of my thoughts and beliefs came from racist ideals and upbringings.  I did not want to think that. But I learned more about myself and

 Hello! Today I will be talking about something kind of heavy but important. I know that social media and technology can be a great thing most of the time. So many people have benefited from social media by gaining new jobs and being able to share their passions and dreams. Technology has offered so many ways to be engaged, keep up with family and friends, it has even allowed us to be safe and healthy. However, I worry about the number of people who overuse their smartphones. Specifically, kids. The Guardian posted a recent article mentioning a study that showed most children own a smartphone by the age of 7. That was shocking to hear. With that being said, having access to a smartphone also means having access to the internet. Having access to the internet at such a young age may potentially be harmful to children. There are all sorts of regulations to make social media accounts but most of the time children can bypass them by making a fake age. Having social media applications have b

 Today I will be discussing what I learned from chapters 7 and 8 in "Social Media for Strategic Communication".  In chapter 7 was mainly about understanding how important writing, story-telling, and content curation and creation are for social media. Writing is important for social media because it is a helpful skill to have for future positions, a way to communicate with others, and is a huge part of many careers in social media.    Another thing I learned from chapter 7 was understanding how to find the perfect brand voice. Brands have unique characteristics and make the brand memorable to their consumers, which is important. I learned that you can create a perfect brand by asking yourself what you want your brand to reflect or not, how your audience feels about your content, and what benefits does your audience receive by being a part of the community.  An important tip from chapter 7 was that it is helpful to create a writing guide. This is because it can show your brand&

 Hi everyone and welcome back to my blog! I wanted to make this blog about working for the paint crew at Northern. I have worked for the paint crew for three summers. Our job mainly consists of painting and fixing dorms, academic buildings, and other areas. It is pretty simple but also a lot of fun. When I first started the job I had one of my best friends from high school, Jacob. We went into college together and we went into our first college job together. It was easy having a familiar person with me but I still wanted to make more friends. That summer was one of the best I have had. The paint crew gave me so many amazing experiences like getting an in-depth tour of the campus before anyone else!  I also got to see the dorms and hope that I could get the one I wanted (even though they pretty much all look the same). We even celebrated the end of the summer with a pizza party.  Each year that I came back to work for the paint crew was an amazing summer. I got to experience what it was

 Today I will be discussing what I learned from chapters 4, 5, and 6 of " Social Media for Strategic Communication". Chapter 4 focused on what career options are available for those wanting to work in social media and what things employers are looking for. The advice that was given was to be sure to keep moving forward. This is mainly because growing a social media presence takes a lot of time and effort. You have to work very hard to keep growing your followers by creating creative and versatile content. The chapter explains that it's not all about what you know about social media, but the contacts and relationships you form.  Chapter 5 focused a lot of research in social media. I had no idea how important research can be for social media professionals or being able to read analytics. However, it is incredibly important for understanding audiences, you can see what people are sharing or commenting about your brand, and it can also answer questions that you have regarding